Demand for whey protein powder becomes an upper body trend

Since the melamine incident, Mengniu pure milk was found to contain the carcinogen aflatoxin by the General Administration of Quality Supervision, Inspection and Quarantine. The poisoned milk incident continues to challenge the sensitive nerves of the Chinese people. Faced with dairy product safety issues that have yet to be eradicated, Chinese consumers have to find their own "way out" when it comes to discoloration of milk.

According to a reporter’s investigation, imported whey protein powder is becoming an alternative to domestic dairy products in Beijing, Shanghai and other places.

 “Drinking milk is actually drinking the whey protein in it.”

Professor Zhang, a well-known domestic nutritionist, said that except for breast milk, whey protein cannot be obtained from any food other than cow"s milk. Therefore, drinking milk actually means drinking the whey protein in milk.

It is reported that whey protein is the general name for the soluble protein components in milk. It is rich in all the essential amino acids needed by the human body. It is a protein with high nutritional value and one of the main raw materials of infant formula milk powder.

Data from the Chinese Nutrition Society shows that among the six conventional nutrients, people are usually deficient in vitamins, minerals and protein. Whey protein is the best source of protein and also provides a variety of vitamins and trace elements. Experts believe that it is more in line with healthy nutritional needs than milk.

Imported whey protein products have higher purity

A few days ago, reporters randomly visited shopping malls in Beijing and found that sales of whey protein powder products in shopping malls have increased significantly due to the impact of Mengniu’s “carcinogen scandal”. But at the same time, some consumers reported to reporters that they were very blind when buying whey protein and relied entirely on their feelings.

The reporter learned that the whey protein content in milk is only 0.7%, and the cost is still relatively high. Therefore, with cheaper products, the purity of whey protein may be compromised.

"The production process of domestic whey protein is not mature enough compared with European and American countries." Experts gave an example, "For example, the American nutritional brand Merex whey protein powder uses the global patented technology ULTRAMYOSYN formula protein , and the blending technology of whey protein isolate and concentrated whey protein is easier for the body to absorb and utilize&r.dquo;

It is reported that China currently relies on imports of whey protein. Experts suggest that consumers can choose imported whey protein products based on their own consumption capacity at this stage.